eCommerce stack consulting, Australia

Shopify, including Shopify Plus, suits most product businesses: fast to launch, well supported, and deep enough for high-volume multi-store operations. commercetools is a composable, MACH-based platform for larger operations with complex, multi-channel or multi-brand requirements that a packaged storefront cannot express cleanly. Most businesses are better served by Shopify than they assume. We recommend based on your channels, catalogue complexity and roadmap, not on which platform is fashionable.

Composable is justified when you genuinely need to assemble the stack from best-of-breed parts: multiple front ends, unusual commerce logic, or channel and brand requirements that a monolithic platform forces you to fight. It is over-engineering when a well-configured Shopify Plus would do the same job at a fraction of the operational overhead. Composable buys flexibility and costs complexity, so it only pays off for businesses whose requirements actually use that flexibility. We will tell you which side of that line you sit on, and why.

We architect the storefront and the ERP to work as one operating picture, with orders, fulfilments, inventory and pricing flowing between them rather than being re-keyed. The storefront is designed integration-ready from day one, which is the difference between a stack that scales with new channels and one where every addition multiplies the manual work. The integration itself is core to what we do; see systems integration.

Yes. The failure mode is cutting the storefront over before the operations behind it are proven. We stabilise the ERP and integration layer first, run old and new in parallel where that lowers risk, and cut over channel by channel. Customers should not notice the move, and neither should your ops team.

Not if it is planned for. Two things quietly do the most damage in a replatform, and both are avoidable: losing organic search when URLs change without a redirect map, and losing history when orders, customers and subscriptions do not come across cleanly. We treat the redirect plan and the data migration as first-class parts of the cutover, not an afterthought. The rankings and the history are assets you have already paid for, and the point of doing this properly is that you keep them.

A single-storefront move onto Shopify Plus with the ERP and integration already stable is typically a few months; a multi-channel or multi-brand cutover, or one that also involves getting the operating core in order first, runs longer. The variable is rarely the storefront itself. It is the state of the data being migrated, the number of channels and trading partners that reconnect, and how much of the operating core has to be stabilised before the storefront can safely sit on top of it.

Yes, and it is a common reason operations-led businesses outgrow their current storefront. Wholesale selling brings account-specific pricing, catalogues and credit terms that a consumer storefront was never shaped for. Shopify Plus now runs B2B natively alongside your consumer store, and for more complex structures a composable stack can separate the two cleanly. Either way we architect it so wholesale orders land in the same operating core as every other channel, with one inventory position behind all of them.

Our work is the architecture and the operations behind the storefront: platform choice, the connection to your operating core, and a migration that does not cost you revenue. We are not a brand or conversion design agency, and we work well alongside the one you have. In practice the split is clean: they own how the store looks and converts, we own whether it holds up operationally as you grow.

By making the ERP the single source of truth for stock and orders, and treating each channel, including marketplaces, as a connected endpoint rather than its own island. That means one live inventory position across the webstore, marketplaces and any physical channels, so you are not overselling on one channel while stock sits idle for another. The architecture is designed so adding the next channel is a connection, not a rebuild.

Yes, Australia-wide. Delivery is remote-first with on-site time where it earns its place. We regularly serve clients in Brisbane, Adelaide and Perth.